Because digital imaging is used in the production of media and advertising, it is particularly well suited for artistic critiques, parody or satire of these arenas. Look below at artists who have used digital tools to turn the tables on advertising, hype, consumer culture and the authority of the media. You will then create 2 artworks, which function as a commentary or critique of the media - or related societal issue. An early example for working in this manner would be the German artist John Heartfield, who collaged photographs and magazines together (photo montage) to create anti-fascist artwork/propaganda during the 1930's. He was re-using media in order to create a new message; one which was not the dominant message of the time.





















You will use Photoshop CS3 for this assignment.
Each of the 2 advertisements must have a clear social critique.
Think long and hard about what exposure to ads you've had over your years on earth and how they have impacted you. All of you can think of a positive or negative impact that these ads have on you and others. Make a statement about how advertisements have effected you or others you know.
Have fun creating and making us socially conscience.

ASSIGNMENTS WILL BE EVALUATED BASED ON THE FOLLOWING CRITERIA:

• CONCEPT - idea, intention and meaning.
Does the artwork clearly communicate something to other viewers? 25%

• CREATIVITY - originality of thought and expression.
Does the artwork show innovation and uniqueness? Did the artist solve the given assignment problem in an expected or unexpected way? 25%

• COMPOSITION - arrangement and organization of elements.Has the artist carefully considered elements such as balance, proportion, texture, color, shape, and positive/negative space? 25%

• CRAFTSMANSHIP - attention to detail.
Does the artist skillfully manipulate the images? Are all details carefully finished and/or intentional-looking? 25%

Here are more examples that you can refer to for inspiration.

Ron English - www.popaganda.com/

Matt Siber - www.siberart.com

Illegal Art Exhibition - www.illegal-art.org

Adbusters - www.adbusters.org

THIS ASSIGNMENT IS DUE ON THURSDAY, APRIL14TH.