Client Assignment

You will be putting together an advertisement for a Client of your choosing.

This Client has to be real, and not make believe.

What is your Client advertising?

A company?

An idea?

A band?

An event?

A club?

What are they selling?

Discuss with your Client what their needs are and what medium might best suit them.

What will your medium be? Poster? DVD Art? CD Art? Flyer? Banner? Logos (3)? Etc...

You can use Photoshop, or Illustrator for this assignment.
Once you've decided, you will have the opportunity to create your first draft and have it completed by the end of class Tuesday, Monday 31st.
If you finish your first draft early, create an alternate version for extra credit. You will be revising your first draft after your Client (and I) review your 1st draft.

Much Ado About Nothing

You can create a 4.75 inches Wide X 4.75 inches High document in Photoshop OR Illustrator.
You can incorporate the photos or make your own design.
You are just creating the front cover of the DVD.
You will need to include the following text on the front cover:

Much Ado About Nothing

A Shorewood Theater Production

Les Miserables

You can create a 4.75 inches Wide X 4.75 inches High document in Photoshop OR Illustrator.
You can incorporate the photos or make your own design.
You are just creating the front cover of the DVD.
You will need to include the following text on the front cover:

Les Miserables

A Shorecrest Drama Production

Chapter 1 and 2 Illustrator Tutorials

Your task is to complete all of the orange column tutorials in Chapters 1 and 2.
Once you have completed these you will need to also then complete the Skills Reviews for Chapter 1 and 2.
These are all due by the end of class on Monday, May 9th.

Logo Sketch and Illustrator

Come up with a business or organization of your own. Use the elements expressed in the article below and come up with a logo for your company or organization.
You will sketch out 3 versions of your logo on a notepad and make it big enough to scan and import into Illustrator (no smaller than 4 inches x 4 inches roughly). You will then use your sketch as a template to electronically enhance your logo.
You will eventually scan this sketch on Thursday and turn it into a logo in Illustrator.

Read this article below to better understand what makes a good logo:

When it comes to logo design, you ultimately want it to convey your brand in the best possible manner. At the same time you don’t want it to take up too much space. That is the greatest challenge – to be able to create a winning impact within the space constraints. Here are the 7 factors you need to consider to have a logo that spells success!

1. Research always helps in effective logo design
   Never make the mistake of rushing into creating a logo design. It will only make matters bad. You need to do a fair bit of research to understand the company, its objectives and mission as well as its business goals – both short and long term. You also need to know the demographics of the target audience.
   
   
2. Attractive and unique: two elements of great logo design
   You would obviously want your logo design to catch the attention of the customer. At the same time it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company.
   
   
3. Simple and memorable logo design
   One of things you need to really focus on is to make sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. That will only happen if the logo is easy to remember. Also be sure that the logo sends out positive signals to the customer.
   
   
4. Flexibility is a major issue in logo design
   There are so many companies who invest a fortune on their logo design only to realize later that their logo doesn’t work on a product wrapper! What a waste of time and money! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out! That means you need to consider the size of the logo and the usage of appropriate colors. The colors used need to match well with any background while also helping the brand to stand out.
   
   
5. Never clutter your logo in logo design
   One critical mistake people make is to cram in too much information in their logo design. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!
   
   
6. Use fonts that promote readability in your logo design
   You might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in logo design if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.
   
   
7. Usage of color in logo design
   Great logo design will always focus on using complementary colors that looks good against a black or white background.

Media in Advertising - Creating a Social Commentary

Because digital imaging is used in the production of media and advertising, it is particularly well suited for artistic critiques, parody or satire of these arenas. Look below at artists who have used digital tools to turn the tables on advertising, hype, consumer culture and the authority of the media. You will then create 2 artworks, which function as a commentary or critique of the media - or related societal issue. An early example for working in this manner would be the German artist John Heartfield, who collaged photographs and magazines together (photo montage) to create anti-fascist artwork/propaganda during the 1930's. He was re-using media in order to create a new message; one which was not the dominant message of the time.





















You will use Photoshop CS3 for this assignment.
Each of the 2 advertisements must have a clear social critique.
Think long and hard about what exposure to ads you've had over your years on earth and how they have impacted you. All of you can think of a positive or negative impact that these ads have on you and others. Make a statement about how advertisements have effected you or others you know.
Have fun creating and making us socially conscience.

ASSIGNMENTS WILL BE EVALUATED BASED ON THE FOLLOWING CRITERIA:

• CONCEPT - idea, intention and meaning.
Does the artwork clearly communicate something to other viewers? 25%

• CREATIVITY - originality of thought and expression.
Does the artwork show innovation and uniqueness? Did the artist solve the given assignment problem in an expected or unexpected way? 25%

• COMPOSITION - arrangement and organization of elements.Has the artist carefully considered elements such as balance, proportion, texture, color, shape, and positive/negative space? 25%

• CRAFTSMANSHIP - attention to detail.
Does the artist skillfully manipulate the images? Are all details carefully finished and/or intentional-looking? 25%

Here are more examples that you can refer to for inspiration.

Ron English - www.popaganda.com/

Matt Siber - www.siberart.com

Illegal Art Exhibition - www.illegal-art.org

Adbusters - www.adbusters.org

THIS ASSIGNMENT IS DUE ON THURSDAY, APRIL14TH.

Because digital imaging is used in the production of media and advertising, it is particularly well suited for artistic critiques, parody or satire of these arenas. Look below at artists who have used digital tools to turn the tables on advertising, hype, consumer culture and the authority of the media. You will then create 2 artworks, which function as a commentary or critique of the media - or related societal issue. An early example for working in this manner would be the German artist John Heartfield, who collaged photographs and magazines together (photo montage) to create anti-fascist artwork/propaganda during the 1930's. He was re-using media in order to create a new message; one which was not the dominant message of the time.





















You will use Photoshop CS3 for this assignment.
Each of the 2 advertisements must have a clear social critique.
Think long and hard about what exposure to ads you've had over your years on earth and how they have impacted you. All of you can think of a positive or negative impact that these ads have on you and others. Make a statement about how advertisements have effected you or others you know.
Have fun creating and making us socially conscience.

ASSIGNMENTS WILL BE EVALUATED BASED ON THE FOLLOWING CRITERIA:

• CONCEPT - idea, intention and meaning.
Does the artwork clearly communicate something to other viewers? 25%

• CREATIVITY - originality of thought and expression.
Does the artwork show innovation and uniqueness? Did the artist solve the given assignment problem in an expected or unexpected way? 25%

• COMPOSITION - arrangement and organization of elements.Has the artist carefully considered elements such as balance, proportion, texture, color, shape, and positive/negative space? 25%

• CRAFTSMANSHIP - attention to detail.
Does the artist skillfully manipulate the images? Are all details carefully finished and/or intentional-looking? 25%

Here are more examples that you can refer to for inspiration.

Ron English - www.popaganda.com/

Matt Siber - www.siberart.com

Illegal Art Exhibition - www.illegal-art.org

Adbusters - www.adbusters.org

THIS ASSIGNMENT IS DUE ON THURSDAY, APRIL14TH.

Shorewood/Shorecrest Film Festival Poster Challenge

Today you'll be creating an 11"X17" poster in Photoshop for our Shorecrest/Shorewood 2011 Film Festival.
Go online and do a search for "Film Festival Posters" and get inspired by some of the designs.
DO NOT USE ANY OF THE POSTER ART THAT YOU FIND FOR YOUR OWN POSTER!!!

The poster that is chosen to use for the Film Festival will get a special reward, so take the time to make it look good!

Make sure that the poster is readable from far away!

Here are the other details that you'll need to include:

Shorecrest/Shorewood Film Festival 2011
May 18th at the Shorecrest Auditorium at 7pm
Admission is Free w/suggested Donation of $5

This assignment is due at the beginning of class next Thursday, April 7th.
Once you are completed name it using the naming convention _festival
Turn it into my 'Classes', 'Period 2' folder.